Michele Abbate Joins Sim Coaches as Official Athlete Ambassador
FOR IMMEDIATE RELEASE May 20, 2025
Las Vegas, NV – Sim Coaches, a leading innovator in high-performance sim racing hardware, is proud to announce professional race car driver Michele Abbate as the company’s newest Athlete Ambassador.
Known for her fierce competitiveness and passion for motorsports, Abbate brings real-world racing experience and a deep connection with the sim racing community. As a multi-time road racing champion and a prominent advocate for women in motorsport, her alignment with Sim Coaches highlights the brand’s commitment to excellence, authenticity, and professionalism.
The partnership is especially meaningful as both Abbate and Sim Coaches are proudly based in Las Vegas, Nevada — bringing together two local powerhouses dedicated to pushing the limits of motorsport performance both on the track and in the simulator.
“I am beyond excited to see where this partnership goes and I am honored to represent Sim Coaches both on and off the race track! I have tested several simulators throughout the years and I genuinely love that Sim Coaches roots come from a racing background with a passion to create products that feel like the real thing. Their workmanship and quality of each of their components and the entire build as a whole is top notch!”, Michele explained.
“Michele gets it — sim gear should feel like the real thing, and she knows just how much that matters. As a fellow Las Vegas native and real-world racer, she brings firsthand experience and a passion for performance that align perfectly with everything we build at Sim Coaches. We’re proud to partner with a driver who holds the same high standards on the track that we bring to every component we make”, Lawrence Thomas, the founder of Sim Coaches shared.
As part of the collaboration, Abbate will provide insight into product development, participate in exclusive content and community events, and help promote the importance of realistic training tools for aspiring racers.
Catch Michele racing at Spring Mountain June 5-6 in the next round of the 2024-2025 Championships, and if you’re interested in trying out one of Sim Coaches simulators be sure to give their Las Vegas showroom a visit! Follow Michele on social media @m1cheleabbate and Sim Coaches at @simcoaches!
About Sim Coaches:
Based in Las Vegas, Sim Coaches designs and manufactures high-end sim racing equipment engineered for realism, durability, and performance. Trusted by professional drivers and dedicated sim racers alike, Sim Coaches products are built to push the limits of virtual racing.
